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Discovery Networks

USAA Veterans Day

CLIENT

Discovery Networks

Services

Design, Animation, Creative Editorial, Post Production

Category

Network

Discovery Communications came to SPILLT requesting an integrated promo campaign for USAA with a tie into Veteran’s Day. The creative challenge was to develop a cohesive umbrella campaign, while maintaining the messaging that is unique and specific to each channel: Animal Planet, Discovery, TLC, Science and AHC. The successful execution of this campaign required an in-depth familiarization with each network’s style and tone. Our team worked through rounds of pitch concepts, script writing, designing, animating and editing to produce a series of spots which ultimately achieved the creative goals for both Discovery and USAA.