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ESPN

College Football - Spin It

CLIENT

ESPN

Services

Design, Animation, Branding, Implementation

Category

Network

For decades ESPN has been the destination to watch all the college football action. While always eager to deliver the backstory on CFB’s rising stars and rivalries during the game, accomplishing that task on a weekly basis is exceedingly difficult. Working closely with the creative development team at ESPN, we developed a plug and play graphics system for the “Spin It” segment which allows for rapid turnaround in their graphics department. The design aesthetic is rooted in the triangular pattern of the CFB on-air package, while a library of custom elements and transitions allow each story to have a unique feel from game to game.         

D'Eriq King - Segment Edit

Design Explorations