Crafting a new product launch from concept to delivery is always a unique experience, especially when rest and recovery are concerned. SPILLT partnered with Denver Mattress to develop a launch campaign for the Athlete’s Choice line, featuring their patented “Be Fit” technology. Working intimately with the leadership at Denver Mattress, we began with developing logos and packaging before crafting a strategic campaign for the product launch. Developing the campaign, our team wrote concepts and scripts, handled live-action production and all aspects of the post-production process.
Our intention was to showcase the quality of the product that’s engineered for a specific target market, the athlete. Denver Mattress brought a serious talent partnership to the table including Tim Tebow, Chauncey Billups, Christian McCaffrey and Meagan Martin to connect today’s leading athletes with the consumer’s personal athletic spirit. Including a full range of social and digital deliverables, this campaign took advantage of our team’s entire range of collaborative capabilities.