What happens when iHeartRadio and Denny’s team up? Rocking breakfast food! SPILLT was tasked with this fun cross promotional project for Turner. The ask was to generate brand and new product awareness for Denny’s, while driving online traffic to iHeartRadio’s music awards. Our solution was to transform Denny’s newest and most popular menu items into rock stars. We crafted personas for each menu item allowing them to interact and reflect the rockstar personalities featured at the iHeartRadio music awards.