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Spectrum

Cross Channel Campaign

CLIENT

Spectrum

Services

Design, Animation, Branding

Category

Network

Our partnership with Spectrum led to the development of a cross channel campaign focusing on their cutting edge technologies and services. The creative goal was to take a step beyond Spectrum’s traditional approach and develop something clean and contemporary. After pitching almost a dozen concepts, we settled on an aesthetic utilizing extreme camera angles and minimalist compositions allowing for Spectrum’s products and services to serve as hero elements. Focusing on editorial driven animation and integrating a digital network to represent forward thinking technology, brand recognition was increased as a result of the campaign.