CNN’s journalism, global reach and award-winning marketing have shaped their organization into one of the world's most iconic brands. As their footprint continues to expand, it is critical to ensure all platforms are aligned, keeping the brand clean, cohesive and strong. While essential for consistency, reading a brand usage guide can be a dreadfully boring task for employees to undertake.
Which is why our team developed a light-hearted approach and sometimes even absurd set of brand usage depictions in this launch video for CNN’s new brand guide. Narration from Richard Quest adds authenticity, elevating the tone while encouraging employees to help give the brand the respect it deserves.