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Cactus

Citizen Impeachment

CLIENT

Cactus

Services

Design, Animation

Category

Advertising

Setting aside that political messaging can be divisive or reductionist depending on your political alignment, we thoroughly stand behind the citizens' power to be the center of democracy through the right to vote.

Meant to serve as a timely address to the third ever impeachment in our nation’s history, our team’s deadline was considerably tight by the point Cactus brought us into the fold. On the other hand, this allowed for an unusual degree of creative freedom. Symbolic visuals like crowns, flags and landmark buildings depict the core concepts, while transitions provide visual sophistication at key moments.