New Balance Hierro Boa




Editorial, Post Production, Design, Animation, Visual Effects



The New Balance Hierro Boa trail running shoe is the most advanced integration of the Boa Fit System on the market. We were honored to help feature the benefits of the Boa Fit system and unleash the personality of the Hierro in this edgy product launch. Utilizing a combination of high-end CG and beautifully shot live-action, we crafted a fast-paced edit that provided an origin story for the shoe, showcasing its features in action.

Creating the Hierro in CG we started from the ground up, recreating a photo-realistic product that would stand up to the changing daylight conditions throughout the spot. We collaborated with Boa’s development team to ensure that even the smallest details were realized in the highest fidelity. Our sound design partner Coupe Studios worked with the product team at Boa to ensure that every dial turn showcased the iconic Boa "click".

Process Breakdown