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Capstrat

Blue Cross Blue Shield: State of Costs

CLIENT

Capstrat

Services

Design, Animation, Branding

Category

Advertising

Health care costs are rising across the country and now more than ever there is a push for transparency within the marketplace. Partnering with Capstrat, SPILLT developed a sixty second broadcast spot that addressed this issue, while driving interest towards BCBS of North Carolina’s stateofcosts.com website. While this is a serious issue for many Americans, the clients request was to keep the visuals of the spot relatable and friendly.

Therefore, the design aesthetic our team created was bright and colorful, with the messaging always focused on Blue Cross and Blue Shield of North Carolina’s commitment to their customers. Our production process utilized a mix of 2D and 3D animation techniques to ensure engagement for the viewer, creating a successful end product for our client.