After AT&T Sportsnet wrapped their rebrand, Root Sports reached out to SPILLT to help create on-air elements that would be cohesive with the new design. Unlike sports packaging of the past, this brand identity was intended to be authentic to both the teams and their fan base.
This was wonderfully executed by the AT&T team in production by shooting dozens of team locations for MLB, MLS, NHL, NBA and NCAA to provide compositing plates. Our team took the next steps: modeling logos, designing graphic animations, 3D tracking, camera calibrating, compositing and even creating full CGI shots to deliver over two hundred and fifty elements for broadcast.
Working in full 4K for twelve teams and spanning five sports, this project provided quite the creative and organizational challenge. SPILLT collaborated with AT&T for over ten months, seamlessly meeting delivery deadlines and creative expectations.
Thirty three custom assets for the Pirates, Rockies, Mariners & Astros
Thirteen custom elements for the Rockets & Jazz
Twelve custom assets for the Penquins & Golden Knights
Eighty custom assets for Mountain West Conference, Big Sky Conference, West Virginia, Wyoming, New Mexico, Nevada, Montana & Montana State