Investigation Discovery

Alka Seltzer Plus: Cold Hard Facts


Investigation Discovery


Design, Animation



Investigation Discovery approached SPILLT with an amazing integrated promo opportunity featuring the “Cold, Hard Facts” of cold symptoms and treatment presented by Alka-Seltzer. ID wanted the concepts to stay true to their brand pillars without being too alarming or over-the-top. Our team pitched concepts, scripts and designs for multiple approaches before Alka-Seltzer selected their favorite. Focusing on a “case file” of the usual suspects behind the common cold, we used cel-shaded type animation to personify the symptoms that Alka-Seltzer Liquid Gels will put behind bars.