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Investigation Discovery

Alka Seltzer Plus: Cold Hard Facts

CLIENT

Investigation Discovery

Services

Design, Animation

Category

Network

Investigation Discovery approached SPILLT with an amazing integrated promo opportunity featuring the “Cold, Hard Facts” of cold symptoms and treatment presented by Alka-Seltzer. ID wanted the concepts to stay true to their brand pillars without being too alarming or over-the-top. Our team pitched concepts, scripts and designs for multiple approaches before Alka-Seltzer selected their favorite. Focusing on a “case file” of the usual suspects behind the common cold, we used cel-shaded type animation to personify the symptoms that Alka-Seltzer Liquid Gels will put behind bars.