You’re not like other athletes, so why train like it? Adaptive Training, uses machine learning and science-based coaching principles to continually assess your performance and intelligently adjust your training plan.
Developing the launch campaign was a delicate combination of live-action, animation of Figma UI files and the development of an on-brand depiction of machine learning. As we have plenty of cycling enthusiasts on our team, it was exciting to promote a next-gen feature dedicated to making athletes faster.
Miles Petrock, Adam Schmisek
Music & Sound
Coupe Studios Music & Sound Design
Celia St. Amant - Producer,
Taylor Marvin - Sound Design & Mix