Adaptive Training Launch

Trainer Road

Design

Animation

Live Action

Training
unlocked

You’re not like other athletes, so why train like it? Adaptive Training, uses machine learning and science-based coaching principles to continually assess your performance and intelligently adjust your training plan. 

Developing the launch campaign was a delicate combination of live-action, animation of Figma UI files and the development of an on-brand depiction of machine learning. As we have plenty of cycling enthusiasts on our team, it was exciting to promote a next-gen feature dedicated to making athletes faster. 

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