Charter Communications - Spectrum
Branding
Product Launch
Design
Animation
Spectrum - When you hear that word, you might think speed, reliability and security – but when we hear it, we think about the unlimited potential that exists whenever we are asked to partner with them. And that’s exactly what our most recent call from our friends at Spectrum was all about: What’s next?
The launch of S1 showcases the combined power of Spectrum's in-home services without separating them from reality. This allowed us to take a step forward visually regarding Spectrum’s marketing without evolving into something too abstract.
Executive Producer
Kate Swift
Producer
Katie Mariani, Sarah Biasello
Executive Creative Director
Ed Rhine
Senior Creative Director
Ryan Summers
Design & Animation
David Rickles, Derek Superville, Zi Wang, Jose De La Cruz
We wanted to live in the real world as much as possible while still relying on CG to connect all of Spectrum’s services together in one anthemic spot. Our team explored many avenues for representing data via light while introducing a new level of storytelling into the Spectrum brand.
