As a premium cannabis brand comprising flower, full-spectrum vape, and concentrates, Rythm needed a full rebrand across multiple social platforms. The primary ask was to build excitement leading up to the launch and create a premium, but approachable feeling.
After re-creating all physical brand assets in 3D, we implemented an engaging and energetic motion theory over a toolkit of twenty-one deliverables in all social aspect ratios. We partnered with Chaliwa Music+Sound to create multiple custom tracks to accompany the graphics. Inspired by modern electro-pop hits, each asset is complemented by its musical counterpart, further solidifying the premium nature of the campaign.