As a premium cannabis brand comprising flower, full-spectrum vape, and concentrates, Rythm needed a full rebrand across multiple social platforms. The primary ask was to build excitement leading up to the launch and create a premium, but approachable feeling.
After re-creating all physical brand assets in 3D, we implemented an engaging and energetic motion theory over a toolkit of twenty-one deliverables in all social aspect ratios. We partnered with Chaliwa Music+Sound to create multiple custom tracks to accompany the graphics. Inspired by modern electro-pop hits, each asset is complemented by its musical counterpart, further solidifying the premium nature of the campaign.
Samantha Mireles, Hollee Winans, Adam Schmisek
Samantha Mireles, Hollee Winans, Jon Drobil,
Adam Schmisek, Brent Walker, Stephanie Nestorak
Custom Music & Sound Design
Chaliwa Music & Sound
Cesar Haliwa, Andy Stermer, Eduardo Larez