PGA Championship

ESPN

Concept

Campaign Development

Toolkit

The return
of golf

With the return of the PGA in 2020, ESPN needed to address a unique situation. Normally throughout the day’s broadcast, there would be the opportunity to cut away to spectators and commentators to reflect on the rich history of golf.

Mid COVID pandemic with no crowds, there was a distinct need to develop cutaway moments to help fill on-air time. We explored various contemporary design options to both brand the 2020 PGA Championship, and allow for the creation of iconic moment editorial montages.

go back