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re-imagined

We love it when the excitement for "the process" comes bursting through presentation ZOOM calls, and from our very first pitch to the last looks at the final spot, we could feel that enthusiastic buzz coming from our friends Bitly.

This campaign began on the shoulders of a newly minted identity refresh that SPILLT was eager to bring to life. We often say a brand isn't truly alive until it moves, so we were fired up to establish the motion system for how typography, footage, and the ever important connection thread would "dance" together to tell a story of interactive simplicity.

The final recipe is a pop-art, engaging introduction to the formidable suite of tools, and a strong roadmap for a brand ready to make it all connect.