FX Justified Promo Toolkit

Spillt team has been working collaboratively with the crew at FX Networks to define a new look for their new series "Justified," starring Timothy Olyphant and written by Elmore Leonard. Working directly with FX in-house design team and initially a graphic approach, this style was gradually refined into a rich film based world. This promo and show toolkit was produced to allow the FX team to pick and choose which element was most successful for the promo campaign. The toolkit was comprised of Opens, Closes, End-pages, transitions and a slew of open ended editing tool kits. Colors were enhanced, masked and re-composited for a unique, two-toned footage style. This gave us a style high in contrast without the standard antique look.

Client: FX Networks     VP Broadcast Design: Albert Romero    Director:Greg Snyder
Direction/Design/Animation: Ryan Bramwell & Chris Sayres    Design: Thomas Bik & Matt benson
Animation: Josh Theil